Andrea has over 30 years of experience in the tech industry, leaving a lasting impact through her transformative contributions to AI, product development, and digital transformation. Her career began in the 1990s with object coding for internet dotcoms, giving her a deep foundational understanding of software and technology. This technical expertise has fueled her passion for helping organisations harness technology and AI effectively.

Today, Andrea works in AI Advisory and Transformation Delivery, partnering with organisations and growth companies to navigate the complexities of the digital world. Her impressive track record includes commercialising an innovative AI large language model customer service platform. She also led the retail digital transformation for a premium global airline, and oversaw the shift from print to online publications at Australia’s largest telecommunications company.

Andrea approaches AI transformation from a socio-technical perspective, emphasising the need to combine technical expertise with humanistic values. She believes that shaping the future of AI requires collaboration across all organisational departments, including marketing, human resources, and legal, to ensure that advancements are technically feasible, ethically sound, and aligned with broader societal needs. This approach fosters a more human-centered application of AI.

She is committed to tangible and pragmatic AI transformation, ensuring that organisations start with the right use cases to demonstrate real value. She focuses on guiding organisations past vendor hype, guiding AI pilots into production-ready solutions, and building robust governance frameworks. Her approach is centered on long-term value creation, ensuring that AI initiatives are strategically aligned and deliver sustainable outcomes.

Her academic credentials reflect her interdisciplinary approach. She holds a 2024 Master’s degree in Philosophy & AI, a postgraduate degree in International Law, an MBA, an honours degree in Computer Science, and certifications in Project Management. This diverse educational background equips her with a unique ability to bridge technology, business, ethics, and law, making her an invaluable asset in the field of AI.

Outside of her professional pursuits, Andrea is a global explorer with a penchant for discovering new dumpling restaurants and immersing herself in live music. Her journey reflects a commitment to innovation, ethics, and fostering a collaborative and sustainable approach to AI and digital transformation.

Previously, Andrea had a successful career with Australia’s largest Telecommunications company, where she was responsible for facilitating the online transformation of their publishing arm from print to online. She also led the execution of strategic initiatives and joint ventures, building out new M&A opportunities in Australia and China.

With her background spanning tech, commercial, and operations in both start-ups and large enterprises, Andrea is uniquely poised to help clients with complex transformations that require knowledge of legacy process, but with an agile mindset to cut a path through.

Andrea has been working with the internet since the dot-com days, commencing her career as a coder in Australia. Along the way she has managed to achieve impressive results in three degrees (B.Comp Sc, MBA and GDipIntLaw) and act as a volunteer board member for a not-for-profit charitable enterprise in Cambodia.

In addition to working on tech innovation, Andrea likes to travel to unusual destinations, eat vast quantities of dumplings, and see live music. She now lives and works in Europe.

Key Role Summary

• Digital & Product Advisory, EU
• VP - Platform Productisation & Sales, Dublin & Madrid
• Head Channel Development & Transformation, Hong Kong
• Portfolio Program Manager, Hong Kong
• GM - Strategy & Corporate Development, Australia
• Manager, IT Project Delivery Services & PMO, Australia
• GM - Online Sites, Australia