Services

Andrea works with companies on executing innovation. She specialises in transformation, and productisation of digital services.

Previously, she has helped companies take a service that has been used internally, or been made bespoke for a single customer, and helped them to develop it into a fully-tested, localised, and scaled product.

Read on for how Andrea can help you with Transformation; Tech Productisation; and MVP Commercialisation.

Transformation to Digital

Transformation to digital is a complex undertaking involving customers, people, processes & systems. Too often the focus is on the technology, or using waterfall funding models that don't fit the continual delivery of web-based eCommerce services. Andrea specialises in working with large enterprises to help them to:

Write the business case, using agile funding models.
Identify legacy modernisation focus areas, work with stakeholders to identify road-block and 'blockers', and build a roadmap that aligns with corporate strategic goals and delivery targets.
Lead/support the execution of transformation, working alongside multi-disciplinary teams.

Productisation of Tech Services

Productisation (commercialisation) is different from marketing; the disciplines overlap, but they are not the same thing. Productisation involves a systematic, and cross-disciplinary approach, looking at the system as a whole to create profitable results. Andrea works with clients to:

Offer an audit of the path from service to product, and from client to market. Compare best practice, propose areas that need to be addressed, present solutions, and, if desired, help drive the execution.
Repurpose a custom-built bespoke service provided to a single customer and turn it into a standardised product offering scaled for multiple customers (avoiding the need to reinvent the wheel for every customer).
Advise companies how they are best to modify their web-based services to be a repeatable and scalable commercial product.

MVP Commercialisation

Andrea can advise start-ups on their MVP productisation, to get them live in market faster and with well-considered product proposition:

Andrea uses an audit process with a test & deliver framework, leading to a full internal or in-market pilot "dress rehearsal", to ensure readiness before launch.

This service is especially for start-ups that are at MVP stage, that:
- have a vision that is defined and detailed;
- have a completed, or nearly completed MVP;
- that want to gather feedback from actual users,
- and that want to get stakeholders or investors on their side.
- that want the product to become profitable using an MVP as it scales;